THE PROCESS
Conceptualize and create a series of three cans and one singular box designs. The success of attractive and pleasing design under the Great Grey corporate will allow them to better compete in a changing marketplace.
FALLEN SIREN
The Fallen Siren beer series design is a blend of mythology, vibrant aesthetics, and contemporary typography. It aligns seamlessly with the brand identity of Great Grey Brew Co. and is able to maintain a consistent and recognizable visual language across the product line.
GREAT GREY BREW CO.
Create a corporate brand guide for the fictional brewery Great Grey Brew Co. based on a supplied logo. Design secondary brand offerings in the brand guide that helps evoke the corporate and/or product branding. Provide an identity manual outlining the correct usage of the corporate and product branding.
Click below to view my full corporate brand guide for Great Grey Brew Co.